Display advertising is the marketing of companies on social media sites, mobile apps and other relevant websites through various ad-formats such text ads, GIFs, videos, images, etc. This is undertaken by different types of companies to convey their message to the target audience and to the visitors on the website. The digital ad spending for mobile devices covers more than 66% of the total spending. By 2020, it is estimated that the amount spent by the companies on internet display ads will be at par with print advertisements, outdoor advertisements and audio advertisements combined.
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