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Search Engine Optimization (SEO) refers to increasing the online visibility of a website and is often known as the “organic” or “natural” method of achieving unpaid desired results. In simple words, it means the listing of your business or company on search results will be at a higher rank to improve your digital presence and increase the traffic on your website. SEO focuses on how your target audience behaves online and how to direct them to your website.

Pay-per-click advertisement basically means that when a person surfing on the internet sees the company’s ad and clicks on it, the advertiser is charged only when the ad link is clicked upon. This is used to assess the cost-effectiveness and profitability of internet marketing. Click is the method to estimate attractiveness and attention. The biggest advantage of PPC advertisements is that it drives much more traffic to the website.

Display advertising is the marketing of companies on social media sites, mobile apps and other relevant websites through various ad-formats such text ads, GIFs, videos, images, etc. The digital ad spending for mobile devices covers more than 66% of the total spending. By 2020, it is estimated that the amount spent by the companies on internet display ads will be at par with print advertisements, outdoor advertisements and audio advertisements combined.

The most traditional method of digital marketing is e-mail marketing. We may say that this method is the most budget friendly method which provides helps in achieving the set targets of any business. The current customer data base can be sent marketing emails which may be related to commercial aspects such as advertisements, discount announcements and to solicit sales or donations. This assists in building brand loyalty and brand awareness. Email marketing is the most cost-effective and efficient form of digital marketing.

Website development means developing a website for the internet. It can be for a business which is involved in E-commerce, social network services and various other internet applications. Website development is an inclusive process which consists of different aspects such as web engineering, web design, making the network secured, content development and E-commerce development. The websites are not only measures for commerce but have also started to affect the online reputation or the brand image of a company.

The most sought after and in-demand method of marketing in today’s scenario and maybe for near future is social media marketing. Almost each brand tries to build its presence and maintain the online reputation on social media to influence the youth and adults. As per the latest reports, Facebook has 2.32 billion active monthly and Instagram has 1 billion active monthly users. It also helps in building brand loyalty. The progress and success of any social media advertisement can be measured and improved.

Social media optimization (SMO) is not very different to search engine optimization (SEO) and the main reason to engage in SMO is to increase the public awareness of the brand. The goal is to increase website traffic drastically. SMO is undertaken in order to optimize the content of a website and increase the customer engagement and interaction with the brand which may encourage the users to share links across different social media networking sites which will help in spreading brand awareness.